Most factories fail overseas because they lack structure. A 90-day sprint gives you a clear timeline, fast iteration, and KPI-driven decision-making.
Phase 1 — Preparation (Weeks 1–2)
- YMM/OE data cleaning
- SKU priority list and category mapping
- Pricing tier definitions
- Shopify website structure & content plan
- GA4 & tracking setup
- First inventory shipped to Canada
Phase 2 — Launch (Weeks 2–6)
- Shopify website goes live
- Category and product pages activated
- Google Search & Performance Max campaigns launched
- Meta remarketing set up
- Basic SEO indexing and on-page optimization
- Inventory fully active in warehouse
Phase 3 — Optimization (Month 2–3)
- A/B testing landing pages and ads
- Keyword expansion and negative keyword refinement
- Creative and offer refresh
- SKU-level performance analysis
- Monthly KPI and strategy review
Expected KPI Benchmarks
- CTR ≥ 2.5%
- Bounce rate ≤ 55%
- Conversion rate ≥ 1.5–3.0%
- ACoS 25–35% during testing
- 100–300 daily sessions by week 6
Final Thoughts
With a disciplined 90-day sprint, manufacturers can achieve predictable results and validate long-term feasibility in the Canadian market.