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The future of automotive growth starts here

We help manufacturers build strong foundations in North America — combining local supply chain execution with data-driven digital marketing.

97%

Operational Success Rate

15+

Years in the Canadian Aftermarket

20+

Partner Manufacturers

Get closer with Omnitra

Omnitra is your on-the-ground partner in Canada, providing local warehousing, fast fulfillment, channel distribution, and full-funnel digital acquisition.
Backed by Wechi Group’s global digital capabilities, we help automotive manufacturers enter the North American market with clarity, confidence, and measurable ROI.

Our Vision

Create a frictionless pathway for Chinese automotive manufacturers to grow in the North American aftermarket.

 

Our Mission

Deliver reliable, transparent, and scalable solutions — from SKU data structuring to local fulfillment and digital growth — enabling long-term success for every factory we support.

The story behind how our company was founded

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  • We Founded Omnitra (2010)

    Established in Toronto to serve the growing demand for reliable, locally-managed automotive aftermarket operations.

  • Expanded Supply Chain Network (2014)

    Built partnerships with repair shops, retailers, and distributors across Canada.

  • Launched Digital Growth Services (2018)

    Introduced SEO, Google Ads, and data analytics to support manufacturers beyond supply chain operations.

  • Integrated with Wechi Group (2020)

    Became the North American operations arm of Wechi Group, enabling full-stack digital + fulfillment solutions.

  • Warehouse & Fulfillment Upgrade (2023)

    Implemented SKU Alias, YMM/OE data mapping, and fast 1–2 day delivery capabilities.

  • Scaling with Manufacturers (2024–2025)

    Now supporting 20+ automotive factories with end-to-end go-to-market and local operations.

Our Core Values

Commitment

We are dedicated to delivering long-term, stable support for manufacturers entering the North American market.

Precision

Automotive commerce requires accuracy — from YMM/OE mapping to fulfillment. We treat precision as a core responsibility.

Transparency

Clear pricing, open communication, and structured reporting ensure manufacturers always have visibility into operations.

Our numbers talk
Fulfillment Accuracy
90%
Client Revenue Growth
55%
SKU Data Precision
92%
Platform Integrations
59%

The values that shape everything we do

Unlock your North American potential?

Omnitra combines real-world supply chain execution with digital intelligence to help automotive brands validate, scale, and succeed in Canada.

 

Contact Us

Contact Us